From TDN

The application name and its icon are things you set in the C++ project file. In Visual Studio, you look under the project properties, in XCode you look at the "target properties", I'm not sure for Eclipse but it's gotta be something similar, and if you use make files, you change the build product name, etc. :) This is probably one not to worry about much until everything else is done. But, if someone has time to write-up a quick tutorial on how you change app names and icons in various IDEs explicitly, I'm sure many people would find it useful.